Download e-book for kindle: Contagious Metaphor by Peta Mitchell

By Peta Mitchell

ISBN-10: 1441132732

ISBN-13: 9781441132734

ISBN-10: 1472521625

ISBN-13: 9781472521620

The metaphor of contagion pervades severe discourse around the humanities, the scientific sciences, and the social sciences. it sounds as if in such phrases as 'social contagion' in psychology, 'financial contagion' in economics, 'viral advertising' in enterprise, or even 'cultural contagion' in anthropology. within the twenty-first century, contagion, or 'thought contagion' has develop into a byword for creativity and a primary procedure through which wisdom and ideas are communicated and brought up, and resonates with André Siegfried's remark that 'there is a remarkable parallel among the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell bargains an cutting edge, interdisciplinary research of the metaphor of contagion and its dating to the workings of language. interpreting either metaphors of contagion and metaphor as contagion, Contagious Metaphor indicates a framework during which the emergence and infrequently epidemic-like replica of metaphor might be greater understood.

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Contagious Metaphor by Peta Mitchell

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