By Sabrina Pohlmann
ISBN-10: 3668313202
ISBN-13: 9783668313200
Bevor die Forschungsfragen beantwortet werden, werde ich jedoch zuerst die Methodik der Diskursanalyse(n) vorstellen. Um die Zielsetzung zu verstehen, ist es anfangs notwendig, kurz auf die Theorien von Michel Foucault eingehen, die zur Entwicklung des Forschungsfeldes der Diskursanalyse(n) geführt haben. Anschließend werden allgemeine Informationen über die praktische Arbeitsweise bei Diskursanalysen gegeben und auf die Besonderheiten von visuellen Diskursanalysen hingewiesen. Es folgt der Praxisteil, der neben der examine selbst, auch eine Zusammenfassung der Ergebnisse enthält. Außerdem wird im Praxisteil darauf eingegangen, wie die Vorgehensweise entwickelt wurde.
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Multimodale Diskursanalyse. Analyse von Werbeplakaten der Bundeswehr (German Edition) by Sabrina Pohlmann
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