Download PDF by William L. Benoit: A Functional Analysis of Political Television Advertisements

By William L. Benoit

ISBN-10: 0739188984

ISBN-13: 9780739188989

ISBN-10: 1498525350

ISBN-13: 9781498525350

A sensible research of Political tv ads examines idea and study on election ads. William Benoit employs the useful concept of Political crusade Discourse to appreciate the character or content material of tv spots in election campaigns. starting with a glance at American presidential spots from 1952–2012, Benoit investigates the 3 functions—acclaims, assaults, and defenses—and the subjects of coverage and personality for those teams of political ads. the subsequent chapters are dedicated to reporting comparable facts on presidential basic ads, presidential 3rd celebration spots, different theories together with factor possession idea and practical Federalism concept, in addition to nonpresidential and non-U.S. election advertisements. Benoit considers the knowledge, discusses the advance of political ads over the years, and at last, offers parts for extra examine. This booklet is a uniquely finished exam of the worth and use of tv spots in political election rhetoric.

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A Functional Analysis of Political Television Advertisements by William L. Benoit

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