By Randall S. Collica
Segmentation is without doubt one of the first and most elementary computing device studying tools. it may be utilized by businesses to appreciate their consumers greater, increase relevance of promoting messaging, and raise efficacy of predictive versions. In shopper Segmentation and Clustering utilizing SAS firm Miner, 3rd variation, Randy Collica explains, in step by step type, the main regularly on hand options for segmentation utilizing the robust info mining software program SAS firm Miner.
A operating advisor that makes use of real-world facts, this new version will assist you to section shoppers extra intelligently and attain the one-to-one purchaser dating that your enterprise wishes. step by step examples and routines, utilizing a few laptop studying and information mining ideas, in actual fact illustrate the suggestions of segmentation and clustering within the context of purchaser dating administration.
The e-book contains 4 components, each one of which raises in complexity. half 1 reports the fundamentals of segmentation and clustering at an introductory point, offering examples from numerous industries. half 2 bargains an in-depth therapy of segmentation with sensible issues, corresponding to whilst and the way to replace your versions. half three is going past conventional segmentation practices to introduce suggested concepts for clustering product affinities, dealing with lacking info, and incorporating textual documents into your predictive version with SAS textual content Miner. ultimately, half four takes segmentation to a brand new point with complicated ideas, akin to clustering of product institutions, constructing segmentation-scoring versions from purchaser survey info, combining segmentations utilizing ensemble segmentation, and segmentation of shopper transactions.
New to the 3rd variation is a bankruptcy that makes a speciality of predictive versions inside of microsegments and mixed segments, and a brand new parallel method process is brought utilizing SAS manufacturing unit Miner. furthermore, all examples were up to date to the newest model of SAS firm Miner.
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Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition by Randall S. Collica