Methoden der empirischen Kommunikationsforschung: Eine by Hans-bernd Brosius,Alexander Haas,Friederike Koschel PDF

By Hans-bernd Brosius,Alexander Haas,Friederike Koschel

ISBN-10: 3531176080

ISBN-13: 9783531176086

Dieses Buch ist eine Einführung in die wesentlichen Methoden der empirischen Kommunikationswissenschaft. Es wendet sich insbesondere an Studierende der Kommunikations- und Medienwissenschaft, die erste Erfahrung mit empirischen Methoden sammeln, und eignet sich als vertiefende Begleitung einführender Vorlesungen und als praxisorientierte Handreichung für Methodenübungen. Leichte Verständlichkeit, Anwendungsorientierung und eine klare Gliederung sind die Haupteigenschaften dieses Lehrbuchs. Das net hat auch in den Bereich empirischer Forschungsmethoden Einzug gehalten. Daher haben wir – neben viele kleinen Optimierungen – die entsprechenden Teile (Online-Befragung, Computergestützte Inhaltsanalyse) erweitert und aktualisiert.

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Methoden der empirischen Kommunikationsforschung: Eine Einführung (Studienbücher zur Kommunikations- und Medienwissenschaft) (German Edition) by Hans-bernd Brosius,Alexander Haas,Friederike Koschel


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